Big data analytics and business analytics Lian Duan* and Ye
Keywords: big data analytics; business analytics; management analytics; business intelligence; marketing analytics...
Big Data Analytics Services for Enhancing Business Intellige
ABSTRACT This article examines how to use big data analytics services to enhance business intelligence (BI). More specifically, this article proposes an ontology of big data analytics and presents a big data analytics service- oriented architecture (BASOA), and then applies BASOA to BI, where our surveyed data analysis...
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